About us

Who we are and what we do

Privacy Policy

1. Introduction

Smile Line SA, hereinafter referred to as “we,” “us,” or “our,” is committed to protecting the privacy and personal data of our customers and website visitors. This Privacy Policy outlines how we collect, use, and safeguard your personal information in accordance with Swiss data protection laws.

2. Information We Collect

We may collect the following types of personal information:

  • Contact Information: This includes your name, email address, phone number, and postal address.
  • Account Information: If you create an account with us, we may collect and store your login credentials.
  • Payment Information: We may collect payment card details when you make a purchase on our website. However, we do not store payment card information; it is processed securely by our payment service providers.
  • Order History: Information about your past purchases and orders made on our website.
  • Communication Data: Records of your communications with us, such as customer support inquiries.

3. How We Use Your Information

We use your personal information for the following purposes:

  • To fulfill orders and provide customer support.
  • To process payments securely.
  • To send order confirmations, updates, and notifications.
  • To improve our products, services, and website.
  • To respond to your inquiries and requests.
  • To send marketing and promotional materials with your consent.

4. Data Security

We take appropriate measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption, access controls, and regular security assessments.

5. Data Sharing

We may share your personal information with trusted third-party service providers who assist us in operating our e-shop and providing services to you. These third parties are contractually obligated to protect your data and use it only for the purposes specified by us.

6. Your Rights

You have the following rights regarding your personal data:

  • Access: You can request information about the personal data we hold about you.
  • Rectification: You can correct inaccuracies in your personal data.
  • Erasure: You can request the deletion of your personal data under certain circumstances.
  • Restriction: You can request restrictions on the processing of your data.
  • Data Portability: You can request a copy of your data in a structured, commonly used, and machine-readable format.
  • Objection: You can object to the processing of your data for direct marketing purposes.

To exercise these rights, please contact us using the information provided in Section 8 below.

7. Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your browsing experience. You can manage your cookie preferences through your browser settings.

8. Contact Us

If you have any questions or concerns about our Privacy Policy or the processing of your personal data, please contact us:

Smile Line SA

PO Box 229, Z.I La Clef 5, 2610 St-Imier, Suisse
Tel. +41 32 944 22 44 – Fax +41 32 944 22 45

9. Updates to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices. Please review it periodically for any updates.

Effective Date: 09.10.2023